Meet Bethany
Owner, Sullivan Health Care Solutions
While working in the corporate employee benefits field, Bethany realized the challenges and anxiety people faced as they retired from their employer-sponsored plans and were left navigating the complex Medicare health care system alone.
That’s when she began to explore possibilities...
Recognizing the transformative power of health care literacy and decisions, Bethany made a bold career shift. She paired a small niche for retiree health insurance with her strong desire to offer knowledgeable, customer-oriented, honest, and sincere insight into a complicated system. Her 20-year corporate background prepared her in several ways: she has a service mindset, she makes technical terms easy to understand, and she leads with unparalleled service.
The Family Behind the Business
Bethany, SHRM-CP, GBA, earned a BA from the University of Wisconsin-Whitewater. Her background includes employee benefits work at a law firm and leadership positions in corporate human resources for Fiserv, Quad/Graphics, and public school districts.
Bethany Sullivan
She holds a SHRM Certified Professional credential through the Society for Human Resource Management. She also earned the Group Benefits Associate (GBA) designation through the Wharton School of Business and the International Foundation of Employee Benefit Plans. Bethany is trained with the American Health Insurance Plans (AHIP), a national health insurance trade association, and holds a health license in Wisconsin.
Bethany is particularly passionate about helping the underserved and disabled communities both in her professional and personal lives. Due to her lived experience with a neurological injury, she does advocacy work at the national and state level for Unite2Fight Paralysis. As someone with lived experience, Bethany also is a consultant to two University of Kentucky labs studying neuropathic pain and who are passionate about improving treatment options and quality of life for this community. Bethany, a widowed parent, finds her greatest joy in being a mother to two young adult children. In her free time, she enjoys traveling and experiencing people and cultures around the world, exercising, reading, and anything that takes her outdoors — scuba diving, kayaking, and hiking.
Bethany and Jack in Antigua at the state sales excellence awards night in May 2025!
Meet Kate
Kate leads marketing and communications including design, presentations, videography, webinars, managing and editing social media content, and special projects. Kate's most recent project was to design, develop, code, and strategically optimize this website with a focus on a visually appealing and easy-to-navigate site that offers a great user experience. She uses her skills and talents to contribute to her educational expenses. Kate is a senior pursuing her degree in mechanical engineering and mathematics at Marquette University. She recently served as a resident assistant at Marquette and continually works on fostering a sense of community, as she develops her leadership skills. As a capstone project her senior year, her team will help design and build infrastructure of a school for children in Kenya.
Kate was abroad in the summer of 2025, furthering her engineering studies in Vienna, Austria, by doing design work as a mechanical engineering intern for the Austrian Center for Digital Production (CDP), a research and development platform that supports Austrian companies in digitizing and automating their discrete manufacturing processes.
